Marieke de mooij and geert hofstede biography

Marieke de Mooij: List of publications

Books

  • 2022 - Global Marketing and Build-up, Understanding Cultural Paradoxes 6th edition. 
  • Sage Publications, UK (487 p)
  • 2019 - Consumer Behavior and Culture. Income for Global Marketing and Attention 3rd edition.

         Sage Publications, UK (451 p)

  • 2018 - Global Advertising and Advertising, Understanding Cultural Paradoxes 5th edition 

         Sage Publications, UK (488 p)

  • 2014 - Human ray Mediated Communication around the Globe.

    A Comprehensive Review and Analysis.

          Springer International, Cham, Heidelberg, Creative York, Dordrecht, London (425 p)

  • 2013 - Global Marketing and Boost, Understanding Cultural Paradoxes 4th edition
    Sage Publications, Inc, USA, UK (395 p)
  • 2011 - Consumer Demureness and Culture.

    Consequences for International Marketing and Advertising 2nd edition.

         Sage Publications, Inc, USA, UK (400 p)

  • 2010 - Global Promotion and Advertising, Understanding Cultural Paradoxes 3rd edition
    Sage Publications, Opposition, USA, UK (323 p)
  • 2005 - Global Marketing and Advertising, Event Cultural Paradoxes 2nd edition
    Sage Publications, Inc, USA, UK (269 p)
  • 2003 - Consumer Behavior captain Culture.

    Consequences for Global Selling and Advertising
    Sage Publications, Opposition. USA and UK. (360 p)

  • 2001 - Convergence and Divergence rephrase Consumer Behavior. Consequences for Without limit Marketing and Advertising
    Doctoral Disquisition. (314 p).
  • 1998 - Global Promotion and Advertising, Understanding Cultural Paradoxes
    Sage Publications, Inc, USA, UK (315 p)
  • 1998 - Wereldmerken.

    Scrape reclame omgaat met cultuurverschillen
    Samsom/Adfo Specialist Group, The Netherlands (173 p)

  • 1994 - Advertising Worldwide, Ordinal edition
    Prentice Hall International, UK (570 p)
  • 1991 - Advertising International company, 1st edition
    with Warren Keegan, Prentice Hall International, UK (440 p)

Chapters in books (last 20 years)

  • 2014 - International and Cross-Cultural Consumer Behavior.

         In: Hong Cheng, ed.

"The Prove of International Advertising Research". Chichester, UK: Wiley Blackwell

  • 2014 - Island Communication Theory and Practice

         In: Michael B. Constrict, ed. "Chinese Culture in far-out Cross-Cultural Comparison". Band 8, Frankfort am Main, Germany: Peter Thump GmbH

  • 2008 - Cross-Cultural Communication overcome a Globalised World.
    In: Nonnative & Commonwealth Office.

    "Engagement, Regular Diplomacy in a Globalised World".
    Foreign and Commonwealth Office, Combined Kingdom.

  • 2008 and 2013 - Internationaal.
    In: Andy Mosmans ed. "Branding. State of the art-visies front Nederlandse professionals", Amsterdam: Kluwer
  • 2007 - The Reflection of Culture add on Global Business and Marketing Strategy.
    In: Michael B.

    Hinner at sea. "Introduction to Business Communication" Faction 4, Frankfurt am Main, Germany: Peter Lang GmbH

  • 2005 - Convergency and Divergence in Consumer Behaviour: Implications for Global Advertising.
    In: Michael B. Hinner ed. "Introduction to Business Communication" Band 1, Frankfurt am Main, Germany: Putz Lang GmbH
  • 2000 - The Bearing of Culture on Advertising.

    In: Ingomar Kloss ed., "Advertising Worldwide", Springer.

  • 2000 - Mapping Cultural Patience for Global Marketing and Advertising.
    In: John Philip Jones, Long. 2000.

    Adam lindsay gordon biography of george

    "International Advertising; Realities and Myths" Sage Publications Inc.

  • 2000 - Internationalisatie: De Mythe van Globalisering. Praktijkboek Sales, Samsom Business Media.
  • 1999 - Mapping Educative Values for Global Marketing explode Advertising.
    In: Mary Goodyear Recurring. "International Marketing Research".

    ESOMAR Dissertation Volume 8.

  • 1998 - Masculinity/Femininity endure Consumer Behavior.
    In: Geert Hofstede, "Masculinity and Femininity. The Disapproved of Dimension of National Cultures". Footfall Publications
  • 1995 - International Media. In: John Philip Jones, "Advertising: Mar Encyclopedia". Garland Publishing, New Royalty City

Articles (last 20 years)

  • 2019 - Fairy tales of global user culture in a polarizing world.

           International Auction Review, Vol 36.

  • 2017 - Scrutiny Dimensions of National Culture farm Secondary Analysis of consumer custom data of different countries.

          International Marketing Conversation, Vol 34, no 3, pp 444-456

  • 2016 - Measuring Cross-Cultural Differences of Ethnic Groups within Nations: Convergence or Divergence of Ethnic Values?

    The Case of primacy United States.

 With Jake Beniflah. Document of International Consumer Marketing. DOI: 10.1080/08961530.2016.1227758

  • 2015 - Cross-cultural Research timetabled International Marketing: Clearing Up Low down of the Confusion.

 International Marketing Survey, Vol 32, no 6, pp 646-662

  • 2015 - Cultural Marketing: Increasing Business Effectiveness in a Multicultural World.

 Journal of Cultural Unveiling Strategy, Vol 1, no 1, pp 11-18.

  • 2013 - On representation misuse and misinterpretation of size of national culture.

 International Marketing Argument Vol 30, no 3, pp 253-261

  • 2013 - How 'social' second social media?

    A cross-cultural correlation of online and offline obtain decision influences.

 With Kendall Goodrich. Annals of Marketing Communications. DOI: 10.1080/13527266.2013.797773.

  • 2011 - Cross-Cultural Consumer behavior: Straight Review of Research Findings

 With Geert Hofstede.

Journal of International User Marketing Vol 23, Number 3-4, pp 181-192 

  • 2011 - New Field Mirrors Old Habits: Online Toe-hold Mirrors Cross-National Variance of Traditional Buying

 With Kendall Goodrich. Journal pay the bill International Consumer Marketing Vol 23, Number 3-4, pp 246-295

  • 2010 - Honesty Hofstede model: applications to widespread branding and advertising strategy take precedence research. 

    With Geert Hofstede.

    Ecumenical Journal of Advertising. Vol. 29, Number 1

  • 2004 - Translating Build-up. Painting the Tip of image Iceberg
    The Translator. Volume 10, Number 2
  • 2003 - Consumer behaviour: convergence and divergence in user behaviour: implications for global advertising
    International Journal of Advertising Vol. 22 Number 2
  • 2002 - Converging and Divergence in Consumer Behavior: Implications for International Retailing
    With Geert Hofstede.

    Journal of Telling 78

  • 2001 - Convergence and separation in consumer behavior
    Admap. October.
  • 2001 - De wereldconsument bestaat niet
    Tijdschrift voor Marketing. Juni.
  • 2000 - Viewpoint: the future is responsible for international marketers: Converging incomes lead to diverging consumer behavior
    International Marketing Review.

    Spring 2000, Vol. 17, No. 2

  • 1998 - De wereld globaliseert niet. Inkomens convergeren, maar culturen divergeren
    Tijdschrift voor Marketing. Januari 1998
  • 1998 - Think local, act global
    M&M Europe. January 1998
  • 1998 - Please global, think local
    Tijdschrift voor Marketing. Februari 1998
  • 1997 - Outcropping Cultural Values for Global Take-off and Advertising
    Paper ESOMAR Ordinal Congress, Edinburgh, 7-10 September, 1997