Yumi hoashi biography

Shojo Beat

Shōjo manga magazine (2005–2009)

Shojo Beat is a shōjomanga magazine heretofore published in North America afford Viz Media. Launched in June 2005 as a sister publication for Shonen Jump, it featured serialized chapters from six manga series, as well as length of time on Japanese culture, manga, copal, fashion and beauty.

After spoil initial launch, Shojo Beat underwent two redesigns, becoming the cardinal English anthology to use rank cyan and magenta ink tones common to Japanese manga anthologies. Viz launched a related impress of the same name accompaniment female-oriented manga, light novels charge anime.

Targeted at teenage girls, the first issue of Shojo Beat launched with a expansion of 20,000.

By 2007, representation average circulation was approximately 38,000 copies, with half coming shake off subscriptions rather than store deal. It was well received past as a consequence o critics, who praised its outdo of manga series and rectitude inclusion of articles on Altaic culture, though some critics essence the early issues boring add-on poorly written.

In May 2009, Viz announced that it was discontinuing the magazine; the July 2009 issue was the mug released. Fans were disappointed cutting remark the sudden news. Industry experts felt its loss would depart from female comic fans without topping magazine of their own on the contrary praised Viz for its decision to continue using the Shojo Beat imprint and branding sect its shōjo manga and copal releases.

History

In February 2005, high-mindedness San Francisco-based Viz Media declared the creation of a fresh manga anthology, Shojo Beat. Marketed as a sister publication announcement Viz's existing Shonen Jump, illustriousness magazine started with six manga titles: Crimson Hero, Kaze Hikaru, Baby & Me, Godchild, Nana, and Absolute Boyfriend.[1][2] Of character six titles, two each came from Japanese publishers Shueisha, Shogakukan, and Hakusensha.[3] The first outflow, released in June 2005, featured Nana Komatsu of Nana oxidization its July cover.[4]

Yumi Hoashi was the publication's original editor-in-chief.

Keep in check November 2006, Hoashi left To wit, and Marc Weidenbaum replaced him as the magazine's editor-in-chief.[5][6] Weidenbaum remained the magazine's editor depending on February 13, 2009, when Ie announced that he had keep upright the company, though the journal continued to list his designation in the role through position May 2009 issue.

Starting enrol the June 2009 issue, house Hyoe Narita was listed pass for the editor-in-chief.[7][8]

The magazine's panda mascot, Moko, was first introduced give it some thought the October 2005 issue,[9] hunt through he remained nameless until significance July 2006 issue.[10] He next was given his own Myspace account run by Viz.[11] Liven up the July 2007 issue, great new mascot, Beat Girl, was introduced.

Included in each subject on the "Editor's Letter" folio as the magazine's "illustrated spokesperson," she was drawn by frost artists each time.[12][13] A gear mascot, a star-shaped figure given name Hoshiko, was introduced with probity March 2008 issue as well-ordered friend for Moko.[14]

With the magazine's first anniversary issue, dated July 2006, Shojo Beat switched collection using cyan and magenta go to the bottom tones for the manga pages rather than black-and-white.

Though that mirrors the format of Asiatic manga anthologies, it was fine first for manga anthologies obtainable in North America.[15]Shojo Beat launched another redesign with the Jan 2007 issue. The new contemplate included more vivid color knowledge and fonts and introduced out new "Girl Hero" column abut spotlight women Viz felt were charitable and selfless and who would inspire readers.

The contemporary columns were also expanded.[12][13]

In Haw 2009, the magazine stopped having new subscriptions and ceased rewrite with the release of ethics July issue.[16] Existing Shojo Beat subscriptions were transferred to Viz's Shonen Jump magazine.[17] With birth first copy of Shonen Jump sent to former subscribers, trig letter informed them of distinction transfer and how to seek a refund for the unoccupied portion of their subscriptions venture they would prefer.[17] In copperplate press release, Viz stated give it some thought the "difficult economic climate" was behind the magazine's cancellation.[17]

Features

As undiluted manga anthology, the bulk staff Shojo Beat's content was spoil manga chapters.

Additional features be part of the cause a letter from the woman, manga related news, a private showing chapter from another Viz manga title being published under integrity "Shojo Beat" imprint, and term on Japanese culture, current trends in Japan, and fashion add-on beauty. Sections toward the restrict of the magazine featured fan-related material, including fan art, dialogue from readers, manga drawing recommendation, and cosplay how-to guides tell off highlights.[2][18] The magazine's official site included additional articles, downloads farm animals templates for dressing up excellence magazine's panda mascot "Moko", discipline online previews of many succeed the manga series being publicized under the "Shojo Beat" label.[19]

Series

Shojo Beat contained chapters from provoke Japanese manga series licensed advocate translated to English by Viz.[2][20] During its run, the ammunition featured fourteen series, of which seven ended their runs don were replaced by other set attendants.

Only four of those replacements remained in the magazine awaiting all of their chapters esoteric been published. Each title serialized in the magazine was as well published in tankōbon volumes adorn Viz's "Shojo Beat" label. Specifically noted that it periodically diminish incomplete series from the organ to help "keep the review fresh" and to allow touch to speed up publication marketplace the individual volumes.[21]

This is systematic complete list of all decorations that were serialized in Shojo Beat.

It does not incorporate preview chapters. The titles lapse were running in the monthly when it was discontinued funds highlighted.

Imprints

With the launch defer to the Shojo Beat magazine, Namely Media created new imprints be thinking of its manga and fiction form. The "Shojo Beat" imprint be a factor series featured in the munitions dump as well as other shōjo manga titles licensed by To wit after the magazine's conception.

Namely began releasing a few Nipponese light novels under a "Shojo Beat Fiction" imprint that were related to its "Shojo Beat" manga titles.[23][24] In February 2006, Viz launched the "Shojo Blow out of the water Home Video" line for release anime titles primarily designed aim for female viewers. The first caption under the new imprint was Full Moon o Sagashite, description anime adaptation of the equal titled manga that was likewise released by Viz.

To underwrite the new anime line, Namely included a preview disc finance the first volume of Full Moon in the June 2006 issue of Shojo Beat.[25] While the magazine itself has antediluvian canceled, Viz stated in Hawthorn 2009 that it will sustain releasing both existing and pristine series under the "Shojo Beat" manga and anime imprints.[17]

Circulation professor audience

When Shojo Beat launched, seize had a circulation of 20,000.[2] In 2006, its average propaganda had increased to 35,000, authentication which 41% were distributed brush-off subscriptions, and the rest oversubscribed in newsstands and stores.[26] Conduct yourself 2007, the circulation grew be selected for 38,000, and subscriptions increased attain 51%.[27] The magazine's audience was overwhelmingly female, comprising 91% admire its readers.

Targeted towards "young women", Shojo Beat's "core audience" was between the ages register 13 and 19 and straightforward up 61% of its readers; 47% of readers were 12–17 and 45% were 18–34.[27]

Reception

Shojo Beat was nominated for a 2008 Society for the Promotion attention Japanese Animation Award in blue blood the gentry category of "Best Publication", on the other hand lost to Japan's Newtype.[28][29]

In examine the premiere release of Shojo Beat, IGN'sJessica Chobot sharply criticized the magazine.

She felt allocate looked and read "like expert teenie-bopper magazine" and referred collection the issue's cover as copperplate "bright, hot-pink, migraine-inducing, bubble-lettered spectacle". She considered the contents exasperating, and disagreed with Viz's make of series, noting, "it's tempt if Viz had taken allay from their backed-up reject jetty and tried to pull rob over on the female masses.

90% of what I was reading was either poorly tatty or poorly written (more regularly than not, it was both)."[30]Comic World News' David Welsh disagreed, as he felt that glory magazine had several good array, with Nana, Absolute Boyfriend forward Crimson Hero as his trade of the top three keep fit of the initial issue.[31] Greg McElhatton, co-founder of Wizard: Blue blood the gentry Guide to Comics and ex- reviewer for iComics.com, praised influence magazine's mainstream appearance, calling on your toes a "smart" decision, as deed would draw in its end audience by visually showing them that it's a magazine expend teenage girls.

While he matte that two of the manga titles in the premiere reservation had weak openings, he muddle up that the magazine was "off to a good, if slogan great start".[32]

After its cancellation, Publishers Weekly's Heidi MacDonald reported wind the common response she apophthegm from fans was that "everyone liked it but nobody compensated for it".

She noted saunter many fans expressed sorrow influence the magazine's demise while typifying that they did not advocate to it.[33] Katherine Dacey, justness former senior manga editor fulfill PopCultureShock, remarked that the publication had offered "just the absolve mixture of new stories, ongoing series, and articles" and legend it for having a "funky, DIY vibe".[34] The staff clever the School Library Journal christened the magazine "one of fine kind" and felt that cast down loss would leave a uncouple for female fans, a ordinarily under-acknowledged group of comic current manga readers.

Staff member Brigid Alverson felt Shojo Beat was a great overall package prowl "featured intelligent articles that legitimate the reader to be eager about Japanese pop culture keep away from being geeky" making it recognized from other magazines for girls that were normally "filled outstrip brainless celebrity stories or supply articles tied to commercial products".

Other participants praised the magazine's fashion articles for its instructive articles on Japanese culture extract for featuring girls of dialect trig variety of body types erosion affordable fashions. Two staffers touchy Viz's decision to drop excellence magazine and wondered if primacy company had unrealistically expected leadership magazine to have the unchanged circulation numbers as Shonen Jump.[35]

See also

References

  1. ^"Shojo Beat Details".

    Anime Info Network. February 8, 2005. Archived from the original on Apr 20, 2008. Retrieved March 7, 2008.

  2. ^ abcd"Viz Media Happy Holy day Shojo Beat Magazine". Anime Rumour Network. May 14, 2007. Archived from the original on Feb 29, 2008.

    Retrieved March 7, 2008.

  3. ^Macdonald, Christopher (February 8, 2005). "Shojo Beat Issue 0 pointed April". Anime News Network. Archived from the original on Jan 26, 2021. Retrieved March 29, 2021.
  4. ^"In the Magazine Vol. 1, Issue 1". Shojo Beat Online. Viz Media. Archived from honourableness original on May 6, 2006.

    Retrieved March 29, 2021.

  5. ^"Viz Attack New Shonen Jump, Shojo Damaging Editor-in-Chief". Anime News Network. Nov 15, 2006. Archived from excellence original on February 24, 2008. Retrieved March 7, 2008.
  6. ^"Marc Weidenbaum Named V.P. Magazines". ICv2. GCO. November 16, 2006.

    Archived strip the original on December 3, 2008. Retrieved March 7, 2008.

  7. ^"VP/Shonen Jump EIC Weidenbaum Leaves To wit (Updated)". Anime News Network. Feb 13, 2009. Archived from representation original on February 16, 2009. Retrieved February 13, 2009.
  8. ^"The Beat".

    Shojo Beat. 5 (6). Ie Media: 006. June 2009. ISSN 1932-1600.

  9. ^"Contest: Panda Prêt-à-Porter". Shojo Beat. 1 (4). Viz Media: 268. Oct 2005. ISSN 1932-1600.
  10. ^"Editor's Letter". Shojo Beat. 2 (7). Viz Media: 006.

    July 2006. ISSN 1932-1600.

  11. ^"Moko World". That is to say Media. Archived from the recent on February 21, 2015. Retrieved August 28, 2008 – before Myspace.
  12. ^ ab"Viz Media Announces Advanced Look and Expanded Coverage in line for Shojo Beat".

    Anime News Mesh. December 19, 2006. Archived deseed the original on November 23, 2008. Retrieved June 13, 2008.

  13. ^ ab"Editor's Letter: Art, Girl". Shojo Beat. 4 (3). Viz Media: 006. March 2008. ISSN 1932-1600.
  14. ^"Editor's Letter: Art, Girl".

    Shojo Beat. 4 (3). Viz Media: 319. Go 2008. ISSN 1932-1600.

  15. ^"First Anniversary Issue engage in Shojo Beat". Anime News Course. May 15, 2006. Archived take the stones out of the original on February 24, 2008. Retrieved June 13, 2008.
  16. ^"Shojo Beat Magazine No Longer Taking accedence Subscriptions".

    Anime News Network. Might 19, 2009. Archived from greatness original on May 21, 2009. Retrieved May 19, 2009.

  17. ^ abcd"Viz Confirms Shojo Beat Manga Magazine's End in June (Updated)". Copal News Network. May 19, 2009. Archived from the original aficionado May 22, 2009.

    Retrieved Could 19, 2009.

  18. ^"In the Magazine". Shojo Beat Online. Viz Media. Archived from the original on Amble 2, 2008. Retrieved March 7, 2008.
  19. ^"Downloads". Shojo Beat Online. Ie Media. Archived from the modern on March 7, 2008. Retrieved March 7, 2008.
  20. ^"Shojo Beat-Expanded suffice for January 2006".

    Anime Talk Network. December 15, 2005. Archived from the original on Feb 8, 2008. Retrieved June 13, 2008.

  21. ^"Godchild Not Returning to Shojo Beat". Anime News Network. Sedate 19, 2006. Archived from distinction original on April 30, 2008. Retrieved June 13, 2008.
  22. ^"VIZ Public relations Welcomes Shojo Manga Artist Arina Tanemura at 2007 Comic-Con reprove In Shojo Beat™".

    Anime Information Network. July 12, 2007. Archived from the original on July 19, 2019. Retrieved July 19, 2019.

  23. ^"Viz to Publish Novels". Copal News Network. June 4, 2005. Archived from the original suspect March 27, 2008. Retrieved Go on foot 7, 2008.
  24. ^"Viz Launches New Falsehood Imprints".

    ICv2. GCO. June 6, 2005. Archived from the first on April 2, 2008. Retrieved March 7, 2008.

  25. ^"Viz Launches Shojo Beat Home Video Line". ICv2. GCO. February 20, 2006. Archived from the original on Dec 3, 2008. Retrieved March 7, 2008.
  26. ^"Shojo Beat Media Kit (January 2007)"(PDF) (Press release).

    Viz Transport. January 2007. Archived from dignity original(PDF) on December 3, 2008. Retrieved March 7, 2008.

  27. ^ ab"Shojo Beat Media Kit (January 2008)"(PDF) (Press release). Viz Media. Jan 2008. Archived from the original(PDF) on April 1, 2008.

    Retrieved March 7, 2008.

  28. ^"Society for primacy Promotion of Japanese Animation Announces SPJA Industry Award Finalists shake-up Tokyo International Anime Fair". Copal News Network. March 27, 2008. Archived from the original take a break September 3, 2009. Retrieved July 4, 2009.
  29. ^"Anime Expo 2008 Announces the 2008 SPJA Award Winners".

    Anime News Network. July 4, 2008. Archived from the first on July 27, 2009. Retrieved July 4, 2009.

  30. ^Chabot, Jessica (July 5, 2005). "Shojo Beat: Magnanimity Verdict". IGN. Ziff Davis. Archived from the original on Dec 5, 2008. Retrieved September 30, 2008.
  31. ^Welsh, David (February 14, 2008).

    "Title Pun Shortage Strikes Manga Columnist". Comic World News. Archived from the original on Dec 14, 2010. Retrieved September 30, 2008.

  32. ^McElhatton, Greg (June 15, 2005). "Shojo Beat Vol. 1, Reservation 1". Read About Comics. Archived from the original on Sept 22, 2012. Retrieved October 1, 2008.
  33. ^MacDonald, Heidi (May 20, 2009).

    "Shojo Beat cancellation reax". Publishers Weekly: The Beat. Archived put on the back burner the original on May 27, 2009. Retrieved May 21, 2009.

  34. ^Dacey, Katherine (May 19, 2009). "R.I.P. Shojo Beat". The Manga Critic. Manga Bookshelf. Archived from goodness original on May 26, 2009.

    Retrieved October 30, 2009.

  35. ^Alverson, Brigid (May 26, 2009). "Roundtable: Sendoff to Shojo Beat". School Contemplation Journal. Reed Business Information. Archived from the original on June 5, 2009. Retrieved June 23, 2009.

External links